What do Florists do during “Off Season?”

Off season. Let’s chat about it.

Wedding season typically ranges from April to November. During wedding season, we pick flowers, design, and execute beautiful weddings. Coincidentally, flower farming season is January to November. Flower farming season is a tad bit earlier because we start seeds indoors before we put them in the ground.

I do get questions all of the time about “What do you do during the off season?” Well, let me help you answer that question.

I think of floral design (both flower farming and wedding floristry) in a similar category to teaching. You go HARD for 9 months and then take a 3 month break. Some teachers get jobs for extra income, others do not. In the same way, some florists get holiday jobs while others do not.

I love the free time to better serve my couples. I review what went well, what didn’t and try to make the following year that much better. This comes in the form of surveys, reviews, etc. I want to gather all of the data and make an educated decision on what statistically “worked.”

As for the flower farm side, I do the exact same. I calculate what flowers I used, how much they cost me and then make an educated decision on what to order for the following year. Some years, I have to order a lot of seeds, others I do not. It really depends.

I may or may not also decide to substitute teach. This is a fun way to get back into the classroom while keeping myself occupied.

What would you do? If you had a busy 9 months and got 3 off… would you take off time or do something low-key?

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Meet Kathryn

Floral Designer and Flower Farmer

It’s about more than hiring someone to hold a create a bouquet and a few centerpieces. Wedding floral design is about carefully crafting and capturing the beauty of you and your significant other in a way that beautifully tells the story of your love.

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Photography :: Alyssa Leicht Photo // Editing :: Jenni Chung Photography // Venue :: Summerset Winery // Day-of Coordinator :: Sidney @ Summerset Winery // Florals :: Me! // Invitation Suite: BY THE BRIDE HERSELF. Mad props to Sierra because wow!!! // DJ :: Nick @ KNM Productions // Wedding rings :: Olive Avenue Jewelry // Bride’s dress :: Something Blue // Bridesmaids dresses: AZAZIE // Groomsmen + Groom Attire :: Skeffington’s Formal Wear // Catering + Desserts :: Hy-Vee // Hair: Kelli @ Elevate Salon & Spa // Makeup: Kaylee DeFord // Additional Hair + Makeup: Tara Ingersoll
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